CLIENT: Western Aero
A leading provider of aviation parts and repair services, integrating three previously distinct companies.
Key Insights:
The acquisition created confusion among customers due to overlapping offerings and outdated branding across the portfolio. The company needed to clarify its distinct service areas while building a unified identity that captured the pride and expertise of its workforce.
Positioning and Strategy:
We created an integrated brand system that unified the companies under a portfolio architecture, positioning them as “The 360-degree Resource to the Aviation Community.”
Design Approach:
The identity design featured industrial elements like studded brushed metal and emphasized the company’s repair facilities and aircraft operations. We used these visual elements across print and digital collateral and produced a video that highlighted the scale of their facility and expertise of their team.
Outcome:
The unification of Western Aero’s portfolio under a cohesive brand system led to improved customer engagement and clarity in service offerings. The company saw a major increase in repeat business from both commercial and military clients, solidifying its place as a trusted resource in the aviation industry.
