CLIENT: TransTech IT Staffing
TransTech IT Staffing is a nationwide provider of contract, contract-to-hire, and direct hire services for IT professionals, known for its personalized approach to staffing solutions.
Key Insights:
Through client interviews and a category audit, it became clear that TransTech consistently stood out in the IT staffing sector due to its dedication to nurturing close relationships with clients, consultants, and professional associations. This "high-touch" approach, a rarity in the industry, was a key factor in TransTech’s steady growth and repeat business over two decades.
Positioning and Strategy:
We created a new positioning statement, tagline, and brand identity that emphasized TransTech's core values: trust, personal attention, responsiveness, and a commitment to going the extra mile. The tagline, “The High-Touch High-Tech Recruiters,” reinforced the firm’s balance between personalized service and expertise in IT staffing.
Design and Execution:
The new visual identity was built around an interwoven grid design, with selected colored elements symbolizing the seamless integration of professionals into client organizations. This design also links to the dominant “T” in the company’s name, reinforcing brand recognition.
Outcome:
The new identity and positioning clearly communicated TransTech’s differentiators, helping the firm continue to grow and build deeper, long-term relationships with clients. The rebrand reinforced TransTech’s commitment to its “high-touch” approach, gaining widespread recognition and aligning its external image with the values held by its internal team.
