CLIENT: The Forbes M+A Group
The Forbes M+A Group is a leading M&A advisory firm that provides transaction services to middle-market companies. The firm is known for its meticulous attention to detail and senior-level engagement in every deal.
Key Insights:
As The Forbes M+A Group reached its 10th anniversary, the company’s growth, expanded expertise, and highly collaborative work environment needed to be clearly communicated through its brand. We recognized an opportunity to emphasize the firm’s unique "high involvement" approach, where multiple senior advisors are engaged at every level of each transaction. The new brand identity would also need to showcase the firm’s attention to detail and the sophisticated services they offer to their clients.
Positioning and Strategy:
We renamed the firm "The Forbes M+A Group" to reinforce the collaborative, team-driven nature of their work. The new tagline, “EVERY DETAIL COUNTS,” emphasized the firm’s preoccupation with thoroughness and the critical nature of each element of an M&A deal. The messaging highlighted the company’s ability to engage at a deeper level than its competitors, bringing more value to their clients.
Design Approach:
Every element of the brand identity—from the color palette to the typographic treatment of the tagline—was designed to reflect the company’s meticulous and detail-oriented approach. The new office design integrated the brand’s identity into its physical space, creating a unified branded experience for clients and employees.
Outcome:
The new identity and brand assets elevated the perception of The Forbes M+A Group in the marketplace. The brand overhaul, combined with the new office space, helped communicate the firm’s senior-level expertise and meticulous approach. The firm saw increased recognition from clients, partners, and industry professionals, reinforcing its position as a leading player in the M&A space.
