CLIENT: Andrews Partners
A privately held investment advisory firm, focused on highly curated opportunity sourcing.
Key Insights:
The principal of the firm was known for his acumen in sourcing opportunities for both investors and business owners seeking to secure capital. His reputation was built on a philosophy of fostering partnerships, rather than just closing deals.
Positioning and Strategy:
We developed the tagline, “Finding and Funding Opportunities,” to reinforce the partnership model. This alliterative phrase was consistently featured in a simple paragraph across all collateral, reinforcing how these two words complement each other.
Design Approach:
We designed a logo that emphasized the partnership between the two sides of the letter “A” and graphically reflected those elements in the typography. The gold and black color scheme was chosen to balance gravitas with creativity, and all collateral carried through this balanced identity in the new design.
Outcome:
The refreshed positioning successfully communicated Andrews Partners’ focus on fostering meaningful partnerships. As a result, the firm saw an increase in long-term client engagements and secured several high-profile investment opportunities, reinforcing its reputation as a trusted partner in opportunity sourcing.
