CLIENT: Clinika Research
Clinika Research specializes in clinical trials and regulatory guidance for alternative health products, leveraging decades of experience in the sector.
Key Insights:
The rapidly changing regulatory landscape in alternative health demands trusted guidance. We identified that the firm’s key differentiators—such as patient-focused research and evidence-based practices—needed to be at the forefront. The original name, NexGen Clinika, did not effectively convey the firm’s focus or expertise.
Positioning and Strategy:
We renamed Nexgen Clinika to Clinika Research, leveraging the recognition of the word “Clinika” while clarifying its role in research. The new positioning emphasized the company as a “dedicated ally to sponsors” in navigating complex regulations.
Design and Execution:
The brand identity is modern, clean and approachable with a soothing color palette and simple illustrations.
We developed a comprehensive marketing communications plan that emphasized the firm’s unique expertise and the importance of regulatory shifts, highlighting the seven attributes that set the firm apart.
Outcome:
The updated branding and market positioning enabled Clinika Research to expand its reach in the alternative health sector, gaining recognition as a trusted partner for regulatory guidance. The new identity strengthened relationships with key sponsors and led to a significant increase in research project acquisitions.
